Your customers rarely go anywhere without their mobile devices. In fact, a mobile screen is probably the last thing they see before they go to bed and the first thing they look at when they wake up. If you want to capture this growing market, you need a mobile-friendly business website.
Users Favor Mobile
Today’s consumers spend 69 percent of their media time on smartphones. When they want to find products or information, 48 percent start with a mobile search. Another 33 percent go straight to a specific website. If either option brings them to a site not optimized for the mobile experience, they’ll move rather than waste time trying to navigate a desktop layout on a small screen.
Better Search Rankings
Google makes it easier for the large percentage of mobile users relying on search by prioritizing mobile-friendly sites in the results it delivers. Competitors with sites designed for mobile will appear ahead of your business unless you update your layout. Since 25 percent of all web searches around the world are conducted on mobile devices, taking the time to redesign your site has the potential to bring in a large wave of new customers.
Projections for mobile commerce in 2018 indicate total sales will surpass $626 billion. Each mobile consumer spends about $575 per year, and simply shopping on a mobile device instead of a computer seems to drive this number up. Mobile shoppers’ cart sizes are 35 to 50 percent bigger than those of desktop shoppers. Although it’s unclear whether or not mobile use increases the tendency to make impulse purchases, not having a mobile-friendly site limits the profits you can make through e-commerce.
More Page Time
One possible reason why mobile shoppers are less restrained with their credit cards is the effect a well-designed mobile site has on the amount of time they spend browsing. When navigation is easy, product pages display well and card processing is simple, the entire experience is more enjoyable. Consumers spending more time on your site are also exposed to your brand for longer, and this has the potential to boost brand loyalty. The more positive their impressions, the more likely they are to come back for future purchases.
Capture Audiences Across Devices
Ninety percent of consumers report “multi-screening” when they shop. This practice involves starting a transaction on one device and finishing it later on another. If your desktop site is flawless but the experience doesn’t translate well to mobile, you could be losing a significant chunk of your audience. Good mobile design ensures shoppers can easily follow through with orders on their own terms.
Whether you create a dedicated mobile presence separate from your main site or use a responsive design, having a mobile site is critical in today’s market. Start focusing on mobile now to capture leads from this lucrative sector, and continue to monitor the mobile performance of your site to ensure every visitor gets a seamless online shopping experience.