Near field communication (NFC) is one of the most exciting innovations to come down the pike in recent years. This contactless interaction between two NFC-compatible devices allows your customer to send payment information to you just by waving their smartphone near your NFC-equipped credit card reader. It’s cool and cutting edge, but NFC brings many more benefits to the table for your business.
Get an Edge on Your Competition
No doubt, you have rivals who are doing all they can to steal your customers away from you. NFC helps you retain them by leading to increased positive shopping experiences in your store.
A customer’s payment experience is made fast, secure and even fun thanks to NFC. Most people love the speed and efficiency of transacting their purchases in this way. They also can use NFC to take advantage of any coupons or customer loyalty programs that you or many mobile wallet providers have put in place. This is a win-win for both of you: precious customer contact information for you, savings for them.
If you haven’t already upgraded your systems to accept NFC payments, the time is now. This technology can boost your ability to maximize the performance of your staff and, most important of all, lead to happy customers. As you know, satisfied buyers are the ones who will not only come back again and again but also will tell others about your business.