How to Optimize Facebook for Mobile Marketing

How to Optimize Facebook for Mobile Marketing

As you may already know Facebook has become the “go to” social media site for marketing a business. An article on Reuters reveals that 1 out of 3 people in the U.S alone visit Facebook every day! That’s a lot of customers you can target if you start optimizing your business Facebook account.

Encourage customers to “Check-in”

When customers “check-in” to your store on their Facebook mobile app, they become your biggest promoters. Checking in means linking your name to their profile. This shows all of their friends how much they love you and entices them to want to come. It’s free advertising!

Spend a little on boosted ads

FB recently started charging which means that you may have to pay a little to get a lot. In order to optimize this, spend $5 to boost one of your ads. This can actually make your audience go from 100-1000!

Post pictures

FB inserts posts with pictures into your fans’ newsfeeds over those without pictures. Use your mobile phone as a walking picture machine. Instead of posting a regular status with a promotion or news, also add a colorful picture!


But don’t stop there. When you get a comment, be sure to comment back to the customers showing support. Posts with engagement climb faster to the top of people’s newsfeeds.