Pop-up shops: They cost relatively little to start, and they can be the ideal vehicle for spreading the word about your brand. Whether you’re looking for a new revenue stream, want to give your online customers a way to see and touch your wares, or wish to test the viability of a product before you fully invest in it, a pop-up shop is an excellent option.
With the help of a virtual point-of-sale solution, your new endeavor can take your business to a higher level.
Understand the Benefits
As with any new project, getting your pop-up off the ground is a multi-step process. Before you make the commitment, it might help to understand why it may be worthwhile. For one thing, it’s cost-effective. Today’s realtors have come to understand how lucrative these temporary selling spaces can be, and they’re often willing to give you a good deal. What’s more, pop-up stores afford you the perfect, low-commitment way to introduce customers to new items or capitalize on a particular event or time of year.
For instance, many pop-ups focus on holidays such as Halloween and Christmas. Finally, the pop-up is the perfect place to create urgency. When people know that your store will only be there for a limited time, they are often motivated to take advantage of your presence immediately.
Take Advantage of the Low Cost
Your pop-up costs a lot less than a permanent brick-and-mortar location, but that doesn’t mean its benefits don’t shine. Thanks to the flexibility it affords, you can take some added risks. Field-test items to see how well they sell. Get customer feedback face-to-face, all the while using your virtual POS system to sync and track your inventory, monitor and evaluate trends and market to your most loyal customers.
Make the Most of Your Staff
Especially during busy times, it is your employees who will be on the front line with your customers. This is especially true with pop-up stores. Thanks to your virtual POS system, your associates can help people find items quickly and efficiently, whether you currently have them in your pop-up store or in a warehouse. Inventory management and sales trending capabilities in your POS can help you keep the most popular items in stock and on hand. What’s more, you can use your mobile system to take customer payments from anywhere, leading to more sales and happier customers.
Setting up a pop-up shop involves a great deal of time and forethought. Determining your goals, finding and setting up your location, understanding who your customers are as well as the products they want are just the beginning steps. As you customize your space and make it uniquely yours, your virtual POS system can be an invaluable ally, helping you provide the product exposure and customer experience that will lead to your success.